INTEGRATED INSIGHT

We develop your commercial strategy based on integrated differentiating insights. We focus on four key areas to create differentiated commercial insights. At the heart of insight creation is the use of integrated business intelligence: gathering and integrating fact based market intelligence across your business and the competitive landscape. We focus on consumer, POP/POC, channel, customer, shopper and category insights to deliver winning commercial strategy and brilliant execution. We develop winning commercial strategy by integrating these insights. Integrated insights create a deeper and more meaningful understanding of the market. We apply integrated insights to the five pivotal points in your brand’s commercial journey: the five touchstones where your understanding shapes your ability to influence consumers, the channel, the POP/POC, your customers, shoppers and the category. Differentiated insights, winning commercial strategy and brilliant execution at each of these five pivotal points allows you to stand apart from competitors to create sustainable profitable growth. Does your business understand, exert and maintain influence at every stage of your brand’s commercial journey? Insight Specialists A strong insight capability is a key part of our ambition to develop winning commercial strategy for our leading clients. We approach every commercial strategy challenge armed with integrated insights. We work with in-house insight specialists as well as form strong alliances with insight partners: Equidem Management Sciences www.equidem.net Equidem Management Sciences is a hot house of new innovation in consumer and shopper forensics and is already well known for business information tools like “MarketFORENSICS”, "ShopperFORENSICS" and "ChannelFORENSICS" Inperspective www.inperspective.co.za Inperspective is a leading edge market research consultancy that has made significant developments in FMCG and retail research. Inperspective conduct research across the spectrum, ranging from advertising and media, to shopper research and understanding the consumer with a focus is on turning research results into strategic solutions by using creative research methodologies and innovative techniques. Shoppercentric www.shoppercentric.com Shoppercentric are passionate about providing a fresh perspective on shopper research and believe that gathering the data is straightforward but it is how you use the shopper data that makes a difference. Shoppercentric thread themes through qualitative and quantitative methodologies, repeated interrogation of the data and the application of real and in-depth shopper research experience. InDeed TrendFire www.in-deedtrendfire.com TrendFire captures and interprets burning consumer and shopper global trends for commercial strategy and activation. TrendFire focus on making sense of the global information overload and helping to provide a commercial framework for how business can respond to global trends. The Leading Edge Strategy Company www.tlestrategy.com The Leading Edge Strategy Company are experts in frameworking and modelling of strategic business issues. They offer consulting services to jointly develop new market analysis models tailored to your needs and a suite of economic decision support models to help you understand global, regional and local market developments. 5one www.5one.co.uk 5one helps businesses use their customer data in order to develop profitable strategies which focus on understanding and meeting the needs of different types of customers. If you are interested in becoming an insight partner contact russell@in-deed.com