BREAKING NEWS!

A NEW FORCE IN CONSUMER AND SHOPPER FORENSICS! InDeed Strategy into Action Consultancy is pleased to announce a unique management information capability in the form of Equidem Management Sciences, an in-house strategic research unit. InDeed approaches every commercial strategy challenge armed with integrated insights. It is integrated insights which drive our fact based and differentiated commercial strategy development. Strengthening our insight capability is a key part of our ambition to develop winning commercial strategy for our leading clients. Equidem Management Sciences is a hot house of new innovation in consumer and shopper forensics and is already well known for business information tools like “MarketFORENSICS”, ShopperFORENSICS and ChannelFORENSICS. Equidem Management Sciences is headed by Jack de Wet. In 27 years of research experience and a successful career with AC Nielsen and Management Sciences Group Jack has collaborated closely with several major international research houses for multi-national clients in Southern Africa, including running the local fieldwork associated with global research projects. Contact Jack de Wet: jack@equidem.net Tel: +27 (0) 11 3251960 IN DEED ASIA NEWSFLASH! InDeed Strategy into Action Consultancy is pleased to announce that Paul Fray will be heading up the InDeed Asia office, based in Singapore, as from 1st September 2007. Paul has had extensive experience of Asian markets and has been active in these markets for many years, having spent time living and working in Asia for the past 15 years. He is part of an extensive global team with significant experience in emerging and developing markets, and stands ready to deploy this expertise with our regional and global clients in Asia. Paul Fray says: “Singapore is a perfect location to set up our regional office, and I feel very privileged to be part of this exciting opportunity in Asia for InDeed Strategy into Action Consultancy. We have some of the worlds most dynamic and demanding consumers in Asia and we are keen to provide the ideal platform for our clients to develop their business ambitions. We have such a wide geographical base of clients that the most sensible location for us to coordinate our activities is from Singapore. We typically consult on all aspects of commercial strategy and “Go to Market” activities to the world’s leading companies, active in Asia. Asian markets are of vital significance and importance to both global and regional players. Most countries in Asia have buoyant economies and remain poised to continue strong business growth. InDeed has an extensive track record of assisting our clients to make the right choices about consumer and shopper strategy and to successfully deliver these into "Action”. There is a huge amount of expertise and resource in Asia that can be used to help deliver our clients growth ambitions, and we are proud to be playing our part in their successes.” Contact Paul Fray: paulfray@in-deed.com Tel: +65 6248 4779 Fax: +65 6248 4531 Mobile: +65 9326 5527 NEW OFFICES FOR AFRICA MIDDLE EAST The InDeed Africa Middle East team have recently moved into new offices. Georg Gruber; Managing Director, says: “InDeed Africa Middle East is growing from strength to strength and our new office space is a vital part of our daily life. The open plan configuration encourages ideas to flourish and the emphasis on integrated technology allows us to work both creatively and effectively as a team. Ideally and conveniently situated in Hyde Park Johannesburg we look forward to welcoming our clients to our new offices and to creating world class commercial strategy together.” Contact Georg Gruber: georg@in-deed.com Tel: +27 (0) 11 325 1048/ 0644 TURNING TRENDS INTO WINNING STRATEGY InDeed Strategy into Action Consultancy has further invested in it's InSight capability with the launch of 'TrendFire'. Charles Darwin said: “It’s not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change”. The daily life of your consumers and shoppers is changing at a pace that leaves most of us breathless, lost in information overload and wondering how on earth we are going to keep up. The simple truth is that we can’t. However we’re all required to have a point of view about the world in which our consumers and shoppers live – a big picture view that forms the basis for both corporate and commercial strategy. InDeed Strategy into Action TrendFire captures and interprets burning consumer and shopper global mega trends for commercial strategy and activation. We focus on making sense of the global information overload, integrating consumer shopper and channel trends and help to provide a commercial framework for how business can respond to global mega trends. Understanding how global mega trends impact on future strategy is a fundamental part of tapping into the ‘global brain’ and can shape your vision or mission, your marketing message or brand activation, your innovations or business opportunities. Most importantly, TrendFire challenges all of us to stay relevant in a changing and evolving universe. Learning to adapt by choosing a course of action which ‘keeps it simple’ and connects with consumer and shopper culture makes TrendFire an invaluable part of your strategic firepower. To talk about those Burning Platforms facing your business, or for more information contact Tracey Johnson : tracey@in-deed.com or visit www.in-deedtrendfire.com AFRICA MIDDLE EAST INTO ACTION InDeed Strategy into Action Consultancy is celebrating the official opening of the Africa Middle East office based in Johannesburg, South Africa. InDeed works primarily with multi-national clients across various industries and markets – and has a wealth of experience both in the dynamic South African market as well as other key markets in the rest of Africa and the Middle East. CEO Russell Fitzpatrick says: “We are proud of our growth to date, and client feedback tells us that we are exceeding our client’s expectations across the globe. We are delighted to formally announce that we have a base in Africa. I am particularly pleased with the superb team we are assembling to be able to offer our Africa Middle East clients a better service, world class strategy development as well as a focus on excellent implementation.” Contact our Africa Middle East team on +27 (0)11 325 1048 or georg@in-deed.com NEW AFRICA MIDDLE EAST TEAM Georg Gruber joins InDeed as Managing Director InDeed Africa Middle East. Georg brings his personal passion for the African continent to InDeed, with his vision to create a world class centre of excellence for emerging market strategy and implementation excellence. Georg calls himself a ‘new African’ who is dedicated to helping clients drive market growth, deliver competitively advantaged business solutions and grow management capabilities. He says: “The African Middle East region is experiencing unprecedented political and business transformation. While there are many highly successful enterprises, the region remains one of the most complex business regions globally. We believe our approach delivers locally relevant solutions without compromising on standards. Rather than merely adopting global best practise, our evidence led approach allows for a more effective translation of best practise principles. Moreover, we focus on a superior and objective interface between suppliers and the key route to market stakeholders.” Georg has extensive, international experience in developed markets. He has been based in the Africa Middle East region for the past three years, where he has focused on commercial strategy development and operations. He is well placed to understand the multicultural requirements of our clients, merged with experience at the leading edge of strategic thinking and international best practice. InDeed’s pan-regional team stand ready to turn your strategy into action. Contact Georg Gruber: georg@in-deed.com SHOPPER INSIGHT COLLABORATION FOR BRILLIANT BRAND ACTIVATION InDeed Strategy into Action Consultancy is delighted to be delivering better value to our clients by collaborating with Shoppercentric, shopper insight specialists. Shoppercentric bring a fresh attitude to shopper research and are continually looking for new ways to explore and understand the shopper within the in-store environment, with a fresh approach to making shopper data work hard to yield insight based strategies. Danielle Pinnington, MD Shoppercentric says: ‘So much effort is put into consumer marketing, and yet the intricacies of the purchase process are barely understood by many marketers. As a result businesses are struggling to incorporate shopper insights into the corporate decision process, at the very time at which the point of purchase is becoming a key communication channel.” In partnership we understand that Shopper Insight is increasing in significance to retailers and manufacturers and adding tremendous value to those brands who fully embrace shopper understanding as part of the strategic planning process. We are now able to offer our clients leading edge shopper insight as part of planning for successful brand activation strategy/platforms. For some fresh attitude visit www.shoppercentric.com LEARNING NON STOP - BUILDING CAPABILITIES Our passion for ‘strategy into action’ has now been strengthened with recent developments within our Learning Non Stop solution. InDeed Learning Non Stop is focused on building the capability of your team to drive the achievement of your business goals. We are delighted to invite you to visit our new InDeed Learning Non Stop website at www.in-deedlearning.com. Here you can read about our Learning Non Stop approach and solutions including Personal Power and Influence, Deep Dive, Negotiating Solutions, Customer Academy and Skills Development, to name a few. InDeed Learning Non Stop stands ready to turn your strategy into action!