HANDS ON

Our diverse team has senior board level commercial experience. Our team reflects our passion, our values and the global nature of our business. Our team members are proven successful senior managers who have successfully implemented winning commercial strategy and brilliant execution within their businesses across all 5 continents. This knowledge and personal experience ensures a ‘Hands On’ approach that is practical. We have first hand experience of the challenges facing your business, and the know how to add value both at a senior strategic level and at implementation level. If you're interested in becoming part of this vibrant team click here Meet some of our team members: Russell Fitzpatrick is an internationally experienced senior manager, having been appointed to the Boards of 4 Unilever plc companies. Currently CEO InDeed Strategy into Action Consultancy. Prior to this, was Managing Director of Bic UK, with responsibilities extending to Chairmanship of Ireland, Scandinavia and General Manager of Sheaffer Europe. Previously held a Board position with an international Management Consultancy. Experienced in General Management, Consumer/Customer and Trade Marketing from the perspective of international blue chip manufacturers, retailers and from within an international management consultancy firm. Contact: russell@in-deed.com Johann Woelfer is a globally experienced Senior Manager who is currently Strategy Director InDeed Strategy into Action Consultancy. Prior to this was Senior Vice President Operations for Central Asia, Middle East and North African Business Group for Unilever Plc, based in London. Previously was Chairman Unilever Sri Lanka and Ghana, Managing Direcor Lipton Zaire and Marketing and Sales Director Home and Personal Care in Zaire, after working as National Sales Co-ordinator and Sales Director in Austria for Unilever. Has also worked prior to this as Sales and Marketing Country Manager for United Brands in Austria. Contact: johann.woelfer@in-deed.com Georg Gruber is a highly experienced senior manager with international strategy development experience across diverse geographies and markets. Georg is currently Managing Director InDeed Strategy into Action Consultancy Africa Middle East. Prior to this worked for Cadbury Schweppes Plc on the South Africa corporate strategy team. Previously Cadbury Schweppes Plc Sugar Confectionery Business Director based in South Africa, Licencing and Strategy Director in the Americas, Marketing Manager in Portugal and European Innovation Manager in the United Kingdom. In addition, Georg worked at Proctor & Gamble in Austria. Contact: georg@in-deed.com Paul Fray is an experienced senior international manager with knowledge of corporate, private equity and franchise environments in a broad range of geographies and markets. He is currently Managing Director InDeed Strategy into Action Consultancy Asia. His past assignments have included Chief Operating Officer of a private UK Retail business and Managing Director of an international Management Consultancy in Southern Africa. Previously he held senior commercial board roles with Procter and Gamble in both Africa and Asia, having started his career in the UK. Contact: paulfray@in-deed.com Sita Lakshmi Narayan Swamy  is an experienced manager, currently Managing Director of InDeed Strategy into Action Consultancy India. Previously Head of Marketing Zee Entertainment Enterprises; a leading media network in India, as well as Advertising Director JWT Asia Pacific region. Sita is a seasoned marketing and communications professional with category and consumer expertise across the Asia Pacific region. Sita has shaped the strategy of a wide variety of leading multinational and local brands in the Asia region. Contact: sita@in-deed.com John James is an internationally experienced senior manager. Previously held a variety of positions at Procter & Gamble including European Sales Director for the Pharmacy Channel and European Customer Marketing manager for businesses as diverse as Consumer Heathcare and Snacks. Additionally has held senior management roles in The Netherlands, Nordics, Middle East, North Africa and the UK. As well as extensive line management expertise, has led a European ECR Board sponsored Category Management project and has held several Training and People Development positions. Contact: john@in-deed.com Duncan Cawdell is an internationally experienced senior manager currently Group Client Director InDeed Strategy into Action Consultancy. Previously worked as Sales Director Bon Bon Buddies UK, Gerber Foods as Commercial Operations Controller. Prior to this worked at Somerfield as Product Group Manager and Asda as Business Unit Manager. Brings a wealth of retail and manufacturer experience to InDeed, with an emphasis on value creation, route to market planning, retail structures and strategies, strategic planning, process and project management and implementation. Contact: duncan@in-deed.com Royce van der Zwan is an internationally experienced consultant and manager, and is currently Principal Consultant at InDeed Strategy to Action Consultancy. He previously worked for Accenture in South Africa, then as European projects manager for HJ Heinz before operating in various commercial positions for HJ Heinz UK. He has an MBA from Cambridge University and specializes in business analysis and reengineering, Trade Marketing. and commercial planning. Contact: royce@in-deed.com John Knox is a Principal Consultant at InDeed Strategy into Action Consultancy. Previously worked in various Category Management, Trade Marketing and Sales Operational roles at senior management level for blue chip FMCG and Pharmaceutical Manufacturers like Gillette, Pfizer and Cadbury. John has extensive pan –regional experience in route to market planning, category management , channel and customer strategy development and sales force effectiveness. He has gained valuable consulting experience in developing strategy in Developing Markets. John holds a B. degree from the University of Stellenbosch. Contact : johnknox@in-deed.com Sanelisiwe Mdlalose is a Principal Consultant at InDeed Strategy into Action Consultancy. Prior to working at InDeed Sane worked for several leading commerical companies including Coca Cola, Unilever, Danone and Tiger Brands. Sane has gained excellent insight into channel strategy work across brand portfolios, and has managed channel budget and profitability. In addition Sane has deep knowledge of shopper behaviour including developing and implementing point of purchase strategies. Sane has added skills in the trade marketing arena in particular developing trading terms and pricing strategies. Contact: sane@in-deed.com Carol Fogarty is a highly experienced senior commercial manager currently Principal Consultant InDeed Strategy into Action Consultancy and Director Vitamin C Consulting. Previously Sales Strategy and Customer Planning Director at GlaxoSmithKline UK where she lead and supported several large business critical projects. Prior to this Carol was Sales Operations Manager at Walkers Snacks Ltd. Carol has a broad range of experience including process development, budget management and strategic project management within Sales and Customer Marketing teams. Contact: carol@in-deed.com Christine Douglas is a commercially creative strategist with extensive experience in developing ‘go to market’ propositions across diverse categories and global regions. Currently Principal Consultant InDeed Strategy into Action Consultancy. Previously, Christine worked for an international management consultancy, Mars Confectionery, Coca-Cola & Schweppes Beverages and Colgate-Palmolive, in various Sales and Trade Marketing roles. More recently, Christine has completed an MSc in Environmental Technology at Imperial College London and developed the business plan for one of Wal-Mart’s global sustainability programmes. Contact: christine@in-deed.com Danielle Pinnington is an international shopper research specialist who previously worked at Incite Marketing Planning as a Board Director, and Research International Consumer Division as Deputy MD and Category Management Global Champion. Currently MD of Shoppercentric. Danielle has presented papers at ESOMAR Congress & ESOMAR Retail; Client Seminars across Europe; WPP The Store Conference; London Business School and POPAI Seminar as well as contributing to articles in Research, Marketing, Marketing Week, Retail Week, The Grocer. Contact: danielle.pinnington@shoppercentric.com Khanya Motshabi is a highly experienced financial services senior manager with a career spanning fifteen years across life assurance, funds management, private equity and empowerment finance. Currently Principal Consultant InDeed Strategy into Action Consultancy. Has been CEO of the National Empowerment Fund and Future Growth, Leader of the 1997 business performance improvement project of Southern Life. Previously was an Assistant General Manager and a Senior Legal Advisor in that company. His commercial career is preceded by a limited period of law practice, and a six year period as Faculty at the Universities of the North West, the Witwatersrand and Cape Town. He has many publications in and outside law. Contact: khanya@in-deed.com Tracey Johnson is an internationally experienced manager, currently Principal Consultant InDeed Strategy into Action Consultancy and heads ‘TrendFire’ global shopper and consumer trend practice. Prior to this was Group Brand Manager Natural Health Care at Boehringer Ingelheim in the UK. Previously was Group Brand Manager Oral Care at Colgate Palmolive and worked across several leading categories at Unilever. Tracey has a passion for brand building and a wealth of expertise in consumer insight and shaping consumer led strategy. Contact: tracey@in-deed.com or visit www.in-deedtrendfire.com Nick Thorne is a highly experienced senior Financial and General Manager and Principal Consultant InDeed Strategy into Action Consultancy. Currently Managing Partner at Nikkay Associates. Previously Group Business Development Director at a global multinational, Finance Director and Deputy MD at United Biscuits France SA, as well as Senior roles at Coates Lorilleux and Cadbury Schweppes Plc. Provides strategic financial and general management expertise including support for global acquisitions, disposals, joint ventures, diversification and restructuring. Contact: nick@in-deed.com Julia Michna is a highly experienced senior manager within the retail sector. Currently Managing Director of Beyond Business Solutions, Julia previously worked for Marks and Spencer in the Food business. Julia has worked in various roles across the group: Senior Product Developer, Commercial Category Manager and Marketing Manager for Foods. This breath of knowledge and experience brings extensive knowledge in range architecture, strategic planning and implementation. Contact: julia@in-deed.com David Jones is an internationally experienced senior Marketing Director, currently Principal Consultant InDeed Strategy into Action Consultancy. Previously Strategic Planning Director BP Nutrition, Sales and Marketing Director Agra Trading, Group Planning Manager and Marketing Manager Cadbury Schweppes. Highly experienced across West and Eastern Europe in strategic analysis and planning process, corporate restructuring, market entry, rationalisation, innovation strategy and implementation. Also a highly effective mentor, communicator and catalyst responsible for over 50 successful and significant business development initiatives for diverse businesses and industries. Contact: david@in-deed.com Deborah Thomas is highly experienced in providing marketing support and software training courses and is currently Office Manager InDeed Strategy into Action Consultancy. Prior to this Deborah ran her own software training company. Deborah is highly experienced in direct marketing and providing computer based and personal skills training courses at both senior and junior level within blue chip organisations around the UK. Deborah has also worked as a PA/Secretary within multi national companies, working to a senior level providing office support and secretarial services. Contact: deborah@in-deed.com Graham Wyles is an internationally experienced manager, currently Principal Consultant InDeed Strategy into Action Consultancy. Prior to this was Europe Trade Marketing Manager at Societe Bic in Paris, Vice President International Binney & Smith Inc, USA, Managing Director Petfoods at Ralston Purina Paris. Previously held a range of positions at Chesebrough Ponds including Category Director and Group Marketing Manager International and Area Marketing Director for UK, Eire and Africa. Expertise includes management of multiple profit centres, consumer product marketing, international expansion strategy and implementation including acquisition integration, multicultural team leadership and new business development. Vicki Herbertson is an internationally experienced senior manager, currently Principal Consultant InDeed Strategy into Action Consultancy. Previously Vicki worked as an international consultant for diverse multinational clients such as Coca Cola, Kimberly Clark and Cadbury. Prior to this Vicki worked as a senior consultant for Deloitte Consulting in South Africa . Vicki’s areas of expertise range from commercial strategy development, project leadership, category management to leading edge customer relationship management. Contact : vicki@in-deed.com Cindy Shacklock is an experienced management consultant and manager, currently Principal Consultant InDeed Strategy to Action Consultancy. Previously Organizational Effectiveness Director within the Massmart Group. Prior to this Business Process Architect and Client Service Executive at Affinity, SAP and process management consultant at Accenture and Business Information Systems at Unilever South Africa. Cindy specializes in business analysis, supply chain process/system re-engineering & implementation, project management and organization design. Contact: cindy@in-deed.com Bruce Wilson is a highly experienced senior manager currently Principal Consultant InDeed Strategy into Action Consultancy. He specializes in realisation of strategy-driven transformations for large businesses across multiple industries. His expertise in operations and supply chain strategy stems from more than a decade of strategy consulting with Accenture, Coopers & Lybrand and independently. Bruce was also the Chief Operating Officer of a 200-man consultancy and training operation in five developing countries. He holds an engineering degree and an MBA. Contact: bruce@in-deed.com Jack de Wet has over 17 years of research experience following a successful career with A.C. Nielsen. Currently MDof Equidem Management Sciences, the in house strategic research unit at InDeed Strategy into Action Consultancy. Jack has developed a leading edge meta-analysis tool ShopperForensics ™ for superior shopper understanding that can be translated into improved sales performance. This tool incorporates 2 steps often ignored by traditional research agencies, namely developing the real shopper insight together with the category specialists and working the insight into innovation and practical business plans. Jack has collaborated closely with most major international research houses for multi-national clients in Southern Africa, including running all local fieldwork associated with global research projects. Contact: jack@equidem.net Derek Lynch has over 10 years of media research combined with expert research data manipulation and dashboard design experience. Derek leads a strategic consumer and shopper measurement dashboard tool in terms of design and implementation ability at InDeed Strategy Into Action. Leanne Andersen is a highly experienced consultant with over 15 years of experience with an international consulting firm. Currently Principal Consultant InDeed Strategy into Action Consultancy. Leanne has worked across many industry sectors – telecoms, mining, oil and gas, transport and the South African Government. Most recently Leanne has worked with a major retailing client assisting them to implement a point-of-sales system, most notably managing their stakeholder management, training, communication and sponsorship. Leanne’s skills include Change Management, Learning Management, Human Resource Development, Programme and Project Management, Journey Management, Process Re-engineering and Performance Management. Contact: leanne@in-deed.com Lyn Callender-Easby is an experienced financial manager who has worked on several strategic business plans on internationally recognised brands. Key skills include financial risk assessment on commerical projects, business fit analysis on marketing initiatives as well as the impact assessments on core commercial strategy. Additionally Lyn has deep experience into competitor intelligence gathering leading to insight into competitor operating models and profitability. Moreover Lyn has developed several mass market pricing strategies, leading to Mass Market Volume and Value growth. Contact: lynette@in-deed.com Jeffrey Lea is an internationally experienced manager, currently Principal Consultant InDeed Strategy into Action Consultancy. Previously worked for Unilever Plc in a variety of roles including Sales Director Pakistan, Sales and Marketing Director Bangladesh, Sales Director Australia and Sales and Marketing Director Malawi. Is highly skilled in best practice Sales and Distribution strategy and process, including setting up or optimising distribution systems, merging sales forces, customer service and market entry strategies.