The Business Challenge
A highly successful global business wished to step change the customer marketing function to create a strategically advantaged future ready customer marketing organisation able to compete in highly complex markets. Strategy into Action Business Results Customer marketing capability benchmarked against market and competitors to support a robust plan to transform customer marketing function. Customer marketing organisation design agreed and implemented; with an action plan to address team and individual development plans Shopper capability implemented and integrated into the customer marketing function $300m incremental revenue opportunities quantified; with a clear and revitalised approach to developing and presenting customer offers within key channels |
