The Business Challenge
Understanding the untapped opportunities to build distribution and profit in new markets, channels and customers was of key importance to this leading global multinational. The growth strategy should critically include organic growth driven by world class go to market and distribution strategy. It should also prioritise growth and distribution opportunities identified whilst balancing 'space to grow' and 'cost to serve'.
Strategy into Action Business Results A deep understanding of the full commercial shape of the business based on an ‘external’ market segmentation Evidence based expanded distribution opportunities identified, including clarity on channels An enabled organisation capable of ‘step changing distribution’ and delivering 10% - 15% incremental volume growth Margin improvements of between 2% and 3% Competitively advantaged growth strategy, quantified and agreed Better alignment between marketing and sales teams
Breakthrough thinking on developing and repositioning the product portfolio
This provided a key building block to superior 'strategy into action' development
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