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Corporate Strategy

Business Unit Strategy

Functional Strategy

Profitable Exp Growth

Lynette Callender Easby

Lynette Callender-Easby is an experienced financial manager who has worked on several strategic business plans on internationally recognised brands. Key skills include financial risk assessment on commerical projects, business fit analysis on marketing initiatives as well as the impact assessments on core commercial strategy. Additionally Lyn has deep experience into competitor intelligence gathering leading to insight into competitor operating models and profitability. Moreover Lyn has developed several mass market pricing strategies, leading to Mass Market Volume and Value growth. Contact: lynette@in-deed.com