The Business Challenge
A market leading global company in a fast moving category required a structured programme aimed at developing joint business plans with modern retailers in diverse emerging markets. This needed to inform category management, POP activation planning and be able to be rolled out to all retailers in non-modern channels. Strategy into Action Business Results Agreed category based business plans to drive growth Introduced a way of working that was seen as complimentary and aligned with retailer scorecards A joint business planning approach to test the agreed category strategy and implementation in pilot stores, with agreed action steps |
