Jack de Wet

Jack de Wet has over 17 years of research experience following a successful career with A.C. Nielsen. Currently MDof Equidem Management Sciences, the in house strategic research unit at InDeed Strategy into Action Consultancy. Jack has developed a leading edge meta-analysis tool ShopperForensics ™ for superior shopper understanding that can be translated into improved sales performance. This tool incorporates 2 steps often ignored by traditional research agencies, namely developing the real shopper insight together with the category specialists and working the insight into innovation and practical business plans. Jack has collaborated closely with most major international research houses for multi-national clients in Southern Africa, including running all local fieldwork associated with global research projects. Contact: jack@equidem.net

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