The Business Challenge
A global company wished to assess their commercial planning competency within the business and design a process to streamline the way of working, to support the achievement of the company’s growth ambitions. Strategy into Action Business Results Integrated and streamlined commercial planning process with agreed templates, meeting agendas in a fully transparent decision making and escalation process Increased meeting efficiency translating into 200 man hours per month Improved functional alignment and implementation clarity to support the achievement of business targets RACI matrix (responsibility, accountability, consulted, informed)
The Business Challenge Finding a better way to link sales and marketing; both excellent in their own right, was seen as a key element required to drive business results and deliver a superior point of purchase execution for this global CPG company.
Strategy into Action Business Results Simple, clear mapping of sales, trade marketing, marketing, supply chain, finance and organisation processes
Cross functional, concurrent strategy and business planning is much quicker and more effective in driving business growth than previous sequential planning led by marketing
Existing global processes integrated with clear links and task allocations by function
Prioritisation of core tasks with shopper and customer activation focus
Global approach to demand management which can be applied and adapted for each local in-market situation
Best practice and practical toolkit for superior point of purchase activation. |
