To innervate means ‘to stimulate (a nerve, muscle or body part) to action’.
Our Innervation Articles aim to stimulate new thinking on the global and local issues facing your business today. A fresh point of view to encourage healthy debate and new ways of thinking!
We're proud to be a member of Weben Partners and engage in a community of pragmatic action orientated experts. Do you have a topic you'd like to talk about? Drop us a line at: mail@in-deed.com
The Challenge to Enter and Succeed in Emerging Markets
All eyes are on emerging markets to provide profitable future growth. The degree to which your business is able to activate well in emerging markets relies on a robust emerging market strategy. Strategy expert Paul Fray examines two key strategic options for rapid expansion success. More...
Trade Spend - the seemingly constant headache!
Manufacturers around the world are facing increased pressure on trade spend and responding in different ways. Capability expert David Colwill outlines approaches to successful trade spend management. More...
Finding New Sources of Growth
Achieving profitable growth in a tougher and tougher climate is becoming more difficult for today’s businesses; the reality of macroeconomic and competitive pressure is all too real. Strategy expert Steve Asplen examines ways in which successful companies are approaching the challenge. More...
Understanding and Using Conversion to Drive Growth
To convert shoppers and consumers to your brand or service you need to know where to focus, where to win and how to win. Strategy expert Helen Blackholly examines the consumer–shopper-consumer journey conversion challenge and demonstrates how effective Shopper Marketing drives growth. More...
Brands Lost and Found
“If you get lost, stay put and shelter yourself as best you can.The further you walk, the harder it is for us to find you.” (Corporal Walt Jones). Consumer strategy expert Tracey Johnson contemplates how marketers can learn a lot from survival experts. More...
 Communication in a Modern World
What we communicate and how we communicate has changed. Technology has changed how we relate to the world and each other, and this has a critical impact on how we run a business. Capability expert Duncan Cawdell explains how the need to combine the ‘old’ and the ‘new’ is the secret for being successful in a rapidly changing world. More...
 The Road to Success
The road to success in a developing country can be complex for many of today's biggest consumer goods companies. Strategy expert Reece Croucher and Andrew Liebenberg of JustEnough Software offer 5 strategies to help companies expand their presence and find additional profit in emerging markets. More...
 Current and Future Tools on Insights and Innovation
Insights and innovation define the ways in which we respond to consumer needs. Rupert Sutton, consumer strategy expert reminds us that insights are the key to strong innovation and outlines proven innovation tools and processes. Presented at the 3rd annual Asia Pacific Food Tech Innovation & Safety Conference & Exhibition November 2011. More...
Japan’s Silver Market
Consumers all over the world are living longer and what is means to be ‘old’ is changing. Consumer strategy expert Rupert Sutton looks at some of the trends and dynamics of the silver market in Japan and introduces relevant tools and techniques to understand this fast changing consumer group’s needs and behaviours. Presented at the Silver Healthcare Asia Market outlook November 2011. More...
Shopper Trends 2012: How is technology changing the way we convert shoppers?
Consumer trends and strategy expert Tracey Johnson considers some of the key ways technology is changing how we influence shoppers and consumers to our brand or service at each stage of the consumer - shopper - consumer journey. More...
Archive:
INTRODUCING EQUIDEM.....a new force in consumer and shopper forensics.
CONSUMER NEED STATES.....what motivates consumers?
LESS IS MORE.....a design principle or way of life?
Download your copy here: Innervation Issue 3
A CLEAR PERSPECTIVE.....does your business have a clear perspective of the scale and size of the market?
'TIS THE SEASON TO BE JOLLY....maximising effectiveness of seasonality in retail consumer goods
SHOPPER TRENDS....new trends in shopping around the world
Download your copy here: Innervation Issue 2
BIG IS NOT BETTER......the state of the global supplier - retailer interface
GLOBAL TRENDS.....turning global trends into winning strategy
A BALANCED AGENDA....successful supplier - retailer relationships
Download your copy here: Innervation Issue 1 |
