 The Business ChallengeA market leader wished to define an innovation master plan and identify the innovation competencies and capabilities required to deliver an innovation agenda, both internally and externally
Strategy into Action Business ResultsA 'strategy into action' road map which outlined the priorities to create an Innovation Centre of Excellence which included focus categories, marketing and R&D requirements and funding resources within a defined innovation culture. The Business ChallengeA niche market leader wished to strengthentheir innovation approach and category NPD pipelines in order to compete more effectively against the number 1 and 2 brands in the market. Strategy into Action Business ResultsA global category based ideation process A significant step change and boost to the innovation pipeline, with differentiated ideas across multiple categories. The Business ChallengeA strategic opportunity presented itself to leading confectionery company, who wished to exploit first mover advantage and significantly reshape the snacks category in growing set of markets with a strong portfolio of ideas Strategy into Action Business Results Access to global perspectives, trends and market intelligence to help define the category stretch Ideation process which filled innovation pipeline and helped identify segment opportunities for launch |
