Our diverse team has senior board level commercial experience.
Our team reflects our passion, our values and the global nature of our business. Our team members are proven successful senior managers who have successfully implemented winning commercial strategy and brilliant execution within their businesses across all 5 continents. This knowledge and personal experience ensures a ‘Hands On’ approach that is practical. We have first hand experience of the challenges facing your business, and the know how to add value both at a senior strategic level and at implementation level.
If you're interested in becoming part of this vibrant team click here
Meet some of our team members:
Russell Fitzpatrick is an internationally experienced senior manager, having been appointed to the Boards of 4 Unilever plc companies. Currently CEO InDeed Strategy into Action Consultancy. Prior to this, was Managing Director of Bic UK, with responsibilities extending to Chairmanship of Ireland, Scandinavia and General Manager of Sheaffer Europe. Previously held a Board position with an international Management Consultancy. Experienced in General Management, Consumer/Customer and Trade Marketing from the perspective of international blue chip manufacturers, retailers and from within an international management consultancy firm. Contact: russell@in-deed.com
Johann Woelfer is a globally experienced Senior Manager who is currently Strategy Director InDeed Strategy into Action Consultancy. Prior to this was Senior Vice President Operations for Central Asia, Middle East and North African Business Group for Unilever Plc, based in London. Previously was Chairman Unilever Sri Lanka and Ghana, Managing Direcor Lipton Zaire and Marketing and Sales Director Home and Personal Care in Zaire, after working as National Sales Co-ordinator and Sales Director in Austria for Unilever. Has also worked prior to this as Sales and Marketing Country Manager for United Brands in Austria. Contact: johann.woelfer@in-deed.com
Georg Gruber is a highly experienced senior manager with international strategy development experience across diverse geographies and markets. Georg is currently Managing Director InDeed Strategy into Action Consultancy Europe. Prior to this worked for Cadbury Schweppes Plc on the South Africa corporate strategy team. Previously Cadbury Schweppes Plc Sugar Confectionery Business Director based in South Africa, Licencing and Strategy Director in the Americas, Marketing Manager in Portugal and European Innovation Manager in the United Kingdom. In addition, Georg worked at Proctor & Gamble in Austria. Contact: georg@in-deed.com
Paul Fray is an experienced senior international manager with knowledge of corporate, private equity and franchise environments in a broad range of geographies and markets. He is currently Managing Director InDeed Strategy into Action Consultancy Asia. His past assignments have included Chief Operating Officer of a private UK Retail business and Managing Director of an international Management Consultancy in Southern Africa. Previously he held senior commercial board roles with Procter and Gamble in both Africa and Asia, having started his career in the UK. Contact: paulfray@in-deed.com
Helen Blackholly is an internationally experienced senior manager with experience gained in the blue chip environments of Safeway, Colgate Palmolive, Revlon & Reckitt Benckiser at senior Commercial Director level. Helen is currently Managing Director InDeed Strategy into Action United Kingdom. Helen is an expert at strategic Customer Marketing and her leadership skills have been deployed in the creation of new corporate and commercial functions, defining new ways of working, revitalising under-performing business & functions and defining sales & marketing strategies. Helen has a strong “coaching”, team building leadership style and is highly experienced at change management, trading terms and shopper marketing. Helen is a key contributor & speaker at industry forums across Europe. Contact: helenblackholly@in-deed.com
Rajat Wahi is a skilled and confident businessman with over 16 years of extensive hands on international experience, currently Managing Director InDeed Strategy into Action India. Previously COO & International President, Faces Cosmetics Canada, General Manager Revlon Italy and Revlon Euro International (EMEA). Rajat has worked in Europe, Middle East, Eastern Europe and India - working with leading retailers and has a proven ability to deliver results in a highly competitive environment. Contact: rajat@in-deed.com
Alberto Sánchez-Sendarrubias is an internationally experienced senior manager, currently Managing Director InDeed Strategy into Action Spain. Prior to this, Alberto worked over 17 years for CPG giant Nestle holding several commercial roles in Spain such as: Trade Marketing Manager, National Sales Manager and Commercial Director for Water business and managing corporate consulting practice across Europe and Latin-America. Alberto has a deep knowledge in key account management, category & channel strategy, field sales management and trade spend profitability. He has also experience as a Managing Director for an international sport apparel company operating in retail and wholesale business in the Iberian region. Contact: alberto@in-deed.com
Ajay Sethi is an internationally experienced senior manager, having worked in several markets across Asia and Europe for Procter & Gamble over the last 15 years. Currently Principal Consultant at InDeed Strategy into Action Consultancy, he is based in Singapore. Key areas of expertise include channel, shopper & trade marketing, sales organization leadership & business development, sales capability development and customer management. He has worked extensively in Asia, including at commercial board level, with Small Stores, Distributors, Modern Retailers and has extensive experience in managing large teams of people. Contact: ajay@in-deed.com
Reece Jonathan Croucher is an internationally experienced senior manager, currently Principal Consultant InDeed Strategy into Action Consultancy. Reece has deep experience in commercial management, commercial planning, channel strategy, and trade spend profitability. Reece has extensive experience across Sth East Asia, Latin and North America and Europe in both developed and emerging markets. Reece has managed a consulting practice and has also spent time as a senior commercial manager for a large multi-national. Contact: reece@in-deed.com
Duncan Cawdell is an internationally experienced senior manager currently Group Client Director InDeed Strategy into Action Consultancy. Previously worked as Sales Director Bon Bon Buddies UK, Gerber Foods as Commercial Operations Controller. Prior to this worked at Somerfield as Product Group Manager and Asda as Business Unit Manager. Brings a wealth of retail and manufacturer experience to InDeed, with an emphasis on value creation, route to market planning, retail structures and strategies, strategic planning, process and project management and implementation. Contact: duncan@in-deed.com
John Knox is a Principal Consultant at InDeed Strategy into Action Consultancy. Previously worked in various Category Management, Trade Marketing and Sales Operational roles at senior management level for blue chip FMCG and Pharmaceutical Manufacturers like Gillette, Pfizer and Cadbury. John has extensive pan –regional experience in route to market planning, category management , channel and customer strategy development and sales force effectiveness. He has gained valuable consulting experience in developing strategy in Developing Markets. John holds a B. degree from the University of Stellenbosch. Contact : johnknox@in-deed.com
Sanelisiwe Mdlalose is a Principal Consultant at InDeed Strategy into Action Consultancy. Prior to working at InDeed Sane worked for several leading commerical companies including Coca Cola, Unilever, Danone and Tiger Brands. Sane has gained excellent insight into channel strategy work across brand portfolios, and has managed channel budget and profitability. In addition Sane has deep knowledge of shopper behaviour including developing and implementing point of purchase strategies. Sane has added skills in the trade marketing arena in particular developing trading terms and pricing strategies. Contact: sane@in-deed.com
Jim Woolfrey is an internationally experienced senior manager who has directed a sales division and managed complex sales operational teams with Nestle. Currently Principal Consultant InDeed Strategy into Action Consultancy. Previously held sales management positions with EFFEM Foods and operational roles with contemporary fashion retailer Jeans West. Jim has worked comprehensively on assignments across Asia (particularly India) with leading MT Retailers and FMCG houses . He is a specialist in Category & Channel. Contact: jim@in-deed.com
Christine Douglas is a commercially creative strategist with extensive experience in developing ‘go to market’ propositions across diverse categories and global regions. Currently Principal Consultant InDeed Strategy into Action Consultancy. Previously, Christine worked for an international management consultancy, Mars Confectionery, Coca-Cola & Schweppes Beverages and Colgate-Palmolive, in various Sales and Trade Marketing roles. More recently, Christine has completed an MSc in Environmental Technology at Imperial College London and developed the business plan for one of Wal-Mart’s global sustainability programmes. Contact: christine@in-deed.com
Rupert Sutton is an experienced FMCG Commercial Director with 14 years Asian and 6 years European experience. He has global expertise in strategy development, consumer and trade marketing, CRM, research, and sales category management. He has a strong track record of dedicated leadership, strong communication and presentation skills, excelling in multi-cultural and challenging work environments. Rupert is fluent in Japanese & French. He has extensive experience in assessing diverse and complex markets, generating growth and business expansion demonstrating strong competence and emphasis in building valuable customer relations and applying technology to new product development. Rupert is based in Singapore. Contact: rupert@in-deed.com
Danielle Pinnington is an international shopper research specialist who previously worked at Incite Marketing Planning as a Board Director, and Research International Consumer Division as Deputy MD and Category Management Global Champion. Currently MD of Shoppercentric. Danielle has presented papers at ESOMAR Congress & ESOMAR Retail; Client Seminars across Europe; WPP The Store Conference; London Business School and POPAI Seminar as well as contributing to articles in Research, Marketing, Marketing Week, Retail Week, The Grocer.
Khanya Motshabi is a highly experienced financial services senior manager with a career spanning fifteen years across life assurance, funds management, private equity and empowerment finance. Currently Principal Consultant InDeed Strategy into Action Consultancy. Has been CEO of the National Empowerment Fund and Future Growth, Leader of the 1997 business performance improvement project of Southern Life. Previously was an Assistant General Manager and a Senior Legal Advisor in that company. His commercial career is preceded by a limited period of law practice, and a six year period as Faculty at the Universities of the North West, the Witwatersrand and Cape Town. He has many publications in and outside law. Contact: khanya@in-deed.com
Tracey Johnson is an internationally experienced manager, currently Principal Consultant InDeed Strategy into Action Consultancy and heads ‘TrendFire’ global shopper and consumer trend practice. Prior to this was Group Brand Manager Natural Health Care at Boehringer Ingelheim in the UK. Previously was Group Brand Manager Oral Care at Colgate Palmolive and worked across several leading categories at Unilever. Tracey has a passion for brand building and a wealth of expertise in consumer insight and shaping consumer led strategy. Contact: tracey@in-deed.com or visit www.in-deedtrendfire.com
Nick Thorne is a highly experienced senior Financial and General Manager and Principal Consultant InDeed Strategy into Action Consultancy. Currently Managing Partner at Nikkay Associates. Previously Group Business Development Director at a global multinational, Finance Director and Deputy MD at United Biscuits France SA, as well as Senior roles at Coates Lorilleux and Cadbury Schweppes Plc. Provides strategic financial and general management expertise including support for global acquisitions, disposals, joint ventures, diversification and restructuring. Contact: nick@in-deed.com
Julia Michna is a highly experienced senior manager within the retail sector. Currently Managing Director of Beyond Business Solutions, Julia previously worked for Marks and Spencer in the Food business. Julia has worked in various roles across the group: Senior Product Developer, Commercial Category Manager and Marketing Manager for Foods. This breath of knowledge and experience brings extensive knowledge in range architecture, strategic planning and implementation. Contact: julia@in-deed.com
Bruce Wilson is a highly experienced senior manager currently Principal Consultant InDeed Strategy into Action Consultancy. He specializes in realisation of strategy-driven transformations for large businesses across multiple industries. His expertise in operations and supply chain strategy stems from more than a decade of strategy consulting with Accenture, Coopers & Lybrand and independently. Bruce was also the Chief Operating Officer of a 200-man consultancy and training operation in five developing countries. He holds an engineering degree and an MBA. Contact: bruce@in-deed.com
Jack de Wet has over 17 years of research experience following a successful career with A.C. Nielsen. Currently MDof Equidem Management Sciences, the in house strategic research unit at InDeed Strategy into Action Consultancy. Jack has developed a leading edge meta-analysis tool ShopperForensics ™ for superior shopper understanding that can be translated into improved sales performance. This tool incorporates 2 steps often ignored by traditional research agencies, namely developing the real shopper insight together with the category specialists and working the insight into innovation and practical business plans. Jack has collaborated closely with most major international research houses for multi-national clients in Southern Africa, including running all local fieldwork associated with global research projects. Contact: jack@equidem.net
Nicole Menke is an experienced marketing manager who has worked for a leading FMCG manufacturer in Germany, South Africa and France and in the retail-driven Home Entertainment industry. Currently Principal Consultant InDeed Strategy into Action Consultancy, Nicole has gained a wealth of insight into consumer, channel and customer with her work on building innovation excellence, strategic business development and added value brand leadership. Additionally she has deep knowledge in fact-based market research, profitability and complexity management and brings a lot of experience in leading cross-functional project teams on route to market planning. Contact: nicole@in-deed.com
Derek Lynch has over 10 years of media research combined with expert research data manipulation and dashboard design experience. Derek leads a strategic consumer and shopper measurement dashboard tool in terms of design and implementation ability at InDeed Strategy Into Action. Contact: derek@in-deed.com
Leanne Andersen is a highly experienced consultant with over 15 years of experience with an international consulting firm. Currently Principal Consultant InDeed Strategy into Action Consultancy. Leanne has worked across many industry sectors – telecoms, mining, oil and gas, transport and the South African Government. Most recently Leanne has worked with a major retailing client assisting them to implement a point-of-sales system, most notably managing their stakeholder management, training, communication and sponsorship. Leanne’s skills include Change Management, Learning Management, Human Resource Development, Programme and Project Management, Journey Management, Process Re-engineering and Performance Management. Contact: leanne@in-deed.com
Lyn Callender-Easby is an experienced financial manager who has worked on several strategic business plans on internationally recognised brands. Key skills include financial risk assessment on commerical projects, business fit analysis on marketing initiatives as well as the impact assessments on core commercial strategy. Additionally Lyn has deep experience into competitor intelligence gathering leading to insight into competitor operating models and profitability. Moreover Lyn has developed several mass market pricing strategies, leading to Mass Market Volume and Value growth. Contact: lynette@in-deed.com
Louise Cole is an internationally experienced senior financial manager, currently Principal Consultant at InDeed Strategy into Action Consultancy and MD Strategy into Reality, a financial strategy and capability company. Previously Finance Controller, Global Supply Chain at Cadbury Schweppes UK as well as working in Russia and South Africa in a variety of senior financial roles. Prior to this Louise worked at Coca Cola and Britvic. Louise is passionate about transforming the finance function into being seen as a flexible and adaptable business partner whilst maintaining corporate governance. Louise blends management accounts expertise with business process design and strategic analysis to create profitable growth. Contact: louise@in-deed.com
