The Business Challenge
A step by step ‘strategy into action’ channel framework was required to empower the operating companies in this regional market leading company; to prioritise and activate channel strategy to support the achievement of business growth ambitions. Strategy into Action Business Results A clear common framework was developed and implemented, to allow operating companies to assess, prioritise and manage channels within the business, in the context of growth strategy development. Clear 1 – 3 year objective setting by channel, aligned and developed across route-to-market, distribution, product portfolio, people and the POP Provided business focus on shoppers, to meet their needs more profitably.
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