The Business Challenge
A global multinational operating in diverse markets wished to develop a ‘strategy into action’ approach to improve business growth and performance with an effective distributor strategy and best in class distributor management across multiple markets. Strategy into Action Business Results A simple, clear, evidenced based and practical approach to managing distributors was developed and implemented across multiple markets A common language for engagement was established based on ‘best practice’ principles and business performance expectations Distributor strategy a key factor supporting organic business growth
Distributor margins were optimised on the back of increased efficiencies and volume growth |
